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As the exclusive global business partner of the AFC from 2021 to 2028, FMA has successfully promoted the German Continental Tire to become the first official global partner of the AFC's new contract cycle, and also announced that the AFC has officially entered the contemporary style. time.
new beginning! Contemporary Style digs deep into the commercial rights of the AFC in the next 8 yearsPreviously, on October 29, 2018, Contemporary Style and the AFC signed a formal contract on "About AFC Global Exclusive Commercial Rights" in Kuala Lumpur, Malaysia, including 2 Asian Cups, 2 World Cup Asian Qualifiers, 8 Asian Cups. Exclusive global sponsorship rights and copyrights for more than 2,000 AFC games from 2021 to 2028, including the Champions League.
AFC President Salman and Contemporary Style (formerly "Dangdai Mingcheng") Chairman Yi RentaoIt is the first time that a Chinese company has led the development of exclusive all-media copyright and business rights of sports IP, and it is also the development of contemporary styles in the Asian sports market. 2021 is the beginning of a new 4-year cycle of the AFC. It is reported that the contemporary style has helped the AFC to establish partnerships with 12 media around the world, so that the content of the AFC competition has successfully covered East Asia, Central Asia, Southeast Asia and Eastern Europe. , Northern Europe, Southeast Europe and other regions.
As a result of the successful renewal of the contract between the German brand Continental and the AFC, FMA will also help Continental to use the AFC's events to expand the Chinese market. The exclusive cooperation between Continental Tire and the AFC started in 2015. This time, the partnership will continue for four years. The new sponsorship contract will start in 2021, which happens to be the 150th anniversary of Continental Tire.It is reported that FMA will plan a number of exclusive activation opportunities for Continental Tire, which celebrates the 150th anniversary of the brand, to help the brand interact with 1.8 billion fans in Asia, including a series of digital media customized content and innovation. advertisement form. It covers the marketing activities launched with the AFC in 2021, as well as the Asian Cup trophy tour held in the 2023 Asian Cup.
AFC President Salman presented the 2023 Asian Cup hosting certificate to Du Zhaocai, Deputy Director of the State Sports General Administration and Secretary of the Party Committee of the Chinese Football AssociationIn particular, the 2023 Asian Cup will be held in China, which will be held in 10 cities including Beijing, Tianjin, Shanghai, Chongqing, Chengdu, Xi'an, Dalian, Qingdao, Xiamen, Suzhou, etc. This is undoubtedly a good opportunity for brands to explore the Chinese football market. There are more marketing activities that combine online and offline to bring fans a different experience.