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Once this model was launched, it immediately won the favor of the market. By 2018, there have been sellers who have completed 10 million US dollars in sales on GOAT.

Subsequently, GOAT received a $60 million investment from Index Ventures at the end of 2018. In early February 2019, Foot Locker, the largest sporting goods retailer in the United States, made another $100 million strategic investment in Goat."Her economy" helps GOAT's valuation double. However, the sneaker identification service has a ceiling after all, and it is difficult to maintain the difference with competitors. After all, there are platforms such as StockX and Stadium Goods in the US market that also carry out sneaker resale business. GOAT began to think about how to step out of the sneaker circle after digging the first pot of gold.

Starting in 2019, GOAT began to sell brand new apparel on the platform, including high-end apparel and accessories with non-sports luxury brands such as Acne Studios, Maison Margiela, Off-White, Stussy, Gucci and Saint Laurent. Eddy Lu, founder and CEO of GOAT, said in an interview with the media that some trendy brands that are not sneakers even choose to sell new products here.These brands hope to reach a different demographic than the typical customer through GOAT. GOAT is also looking to expand with a brand new product line.

GOAT is no longer limited to sneakersThis trick worked. In the past twelve months, apparel sales on the GOAT platform have increased by 500% year-on-year. American fashion media Glossy analyzed that the new financing and doubling of GOAT's valuation have an important relationship with the dazzling performance of apparel sales.

What's more valuable is that GOAT has attracted a large number of female customers with the help of clothing sales. In the sales of apparel products, 40% are contributed by female customers. Not only that, GOAT officials said that the growth rate of women's clothing business is twice that of men. Today, when the "she economy" prevails, capturing female users will undoubtedly have a better prospect.Is the Chinese market a new growth point?

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